How Do You Handle Angry Customers?
No matter how hard you try, you can’t make everyone happy. How do you handle angry customers to everyone’s satisfaction?
The reality of running a car dealership – or any business, for that matter – is that occasionally you are going to get an angry customer. That degree of anger may be even higher for you, because you’re selling (and servicing) one of their largest purchases, and one they depend on daily for mobility.
Everyone in your dealership should know how to handle an angry customer, including how to deescalate the situation and how to work towards a solution.
What are the warning signs you should watch for?
Not every angry customer comes in that way, and in many cases, the situation builds gradually. Watch for signs that things are starting to go sideways, which can give you a better chance of defusing the situation early.
- Get involved right away if someone comes in asking to see a manager. Handing them over to anyone else is going to make them angrier. If a manager is not immediately available, don’t let the customer wait in the showroom. Get them settled into an office, offer a coffee, and get a manager to them as soon as possible.
- People tend to get more worked up as they think about the issue. Watch for people who progressively speak louder or faster, get red-faced, breathe harder, or start to add profanities. Step in to calm things down.
- All of this might start in the parking lot. Keep an eye out for people who drive in aggressively or slam their doors. Meet them at the door and bring them inside into an office right away.
How do you deescalate a situation?
People usually take their cues from others, including when they’re angry. Conflict escalates when both sides are behaving badly, but the tension can tone down when one person is calm and collected. It is vital that you be the calming factor in the situation.
- Don’t tell someone, “I know how you feel,” because you don’t. Instead, say something like, “I can see why you’re not happy with us. Let’s start at the beginning and try to come to a solution.”
- Let the customer explain the issue without interruption, unless it’s necessary. If they’re getting too worked up, interject with something like, “I see why this is a problem. Keep going.” That little blip in the conversation may help your customer to focus on the issue, rather than the anger.
- Pay full attention. Look your customer in the eye, and focus everything on what that person is saying. If you need to look something up, raise a finger and say, “Hang on just a moment, let me take note of that right now.” Do it quickly and then let the customer continue.
- Apologize for the issue, even if you weren’t involved. “I’m sorry this happened to you. I’m going to try to make this right.”
- Choose your words carefully. Rather than something like “chill out,” which tends to make people more upset, try something like, “Let’s step back a bit and see how we can work this out.”
What steps should you go through?
Let the customer finish with the full complaint. If you don’t, they will stay on a slow boil, and possibly think you’re trying to get out of solving the issue. In many cases, especially if you’ve remained very calm, the customer will now be willing to listen to you and see how you intend to fix the issue.
- Start again from the beginning, but this time, you control the conversation. “So, you said the salesperson didn’t do what you expected. How should we have handled it right then?” Now you have a starting point for how you might be able to come to a solution.
- Go back to points the customer might have glossed over in anger. “You only said the salesperson didn’t treat you properly. What exactly happened when you came to get your vehicle?”
- Use your judgement when determining if you should include employees who were involved in the original issue. If it would help to figure out what happened, bring everyone together; but avoid a situation that will just turn into another argument between them and the customer.
- Let the customer know what you can and can’t do to fix the problem. This can avoid the customer demanding something that isn’t viable for you to provide.
- If it’s possible under the circumstances, offer more than one solution, and then let the customer decide which is preferable. That provides the customer with a level of control that puts them back in charge, which can increase their satisfaction with how you handled it.
- Once you and the customer have decided on a solution, implement it immediately. If it’s going to take time, update the customer daily, even if it’s just to say, “We’re still waiting for the solution to go through, but I wanted to let you know this hasn’t been forgotten.”
- After the problem is resolved, follow up in a few days to make sure the solution was as promised and the customer is satisfied with it.
Some additional thoughts
- After you’ve dealt with an angry customer, go over it with your staff. Look at why the customer was upset, and what can be done in future to help prevent it from happening again. Also go over the steps you took for resolution. Try to see if there was something that could have been done better to resolve the problem sooner. As for the steps that went well, incorporate them into your program when teaching employees how to deal with issues.
- Despite that well-known saying, the customer isn’t always right. In some cases, you have to confirm that the issue can’t be solved to the customer’s satisfaction. Calmly explain exactly why; and if possible, offer something else you could do in place of what the customer wants.
- It’s extremely rare, but sometimes a customer will be angry enough to cause physical or property damage. If this happens, get everyone out of the way and call police. You have a responsibility to your staff as well as to your customers, and you must do your best for all.